Dec 01, 2020
STOCKHOLM AND CHICAGO—TG3D Studio Inc. today announced the successful launches of its Scanatic™ 360 Body Scanner as part of two exciting and innovative retail concepts in Sweden and the United States. The body scanner comes with newly added features that provide a safer way to take shoppers’ measurements during the global Covid-19 pandemic. TG3D Studio’s Scanatic™ 360 Body Scanner enables social-distancing protocols that are impossible in fashion retailers’ traditional process of taking measurements by hand. It is also superior to other body-scanning machines, because it is the first contactless 3D body scanner that does not require customers to grip onto any surface. Its completely handle-free design allows consumers to control the measurement app using their body movements, just like the experience in the Xbox Kinect games, and makes it easy for the scanner to blend into any store environment, since the scanning room can double as a fitting room. The Scanatic™ 360 Body Scanner also ensures customers’ privacy by using infrared technology to scan the human body. No photographs or videos are captured at any point in the scanning process. On November 5 at its Götgatan store in central Stockholm, Weekday, a member of the H&M Group (Nasdaq Stockholm: HM B), kicked off its innovative new design concept, Body Scan Jeans; Custom Made & Produced on Demand, enabled by technology from TG3D Studio. In just 3 seconds, the Scanatic™ 360 Body Scanner takes a complete scan of the customer’s body. Then, within 30 seconds, TG3D Studio’s Scanatic™ Body Service processes the 3D data into a virtual avatar comprising 100,000 data points. This technology enables Weekday to tailor a custom fit for each individual order, as if the jeans were woven directly around the customer’s body. With a user-friendly, self-service software interface, customers can then configure a unique design for their jeans on the spot, customizing their jeans’ fit, waist, leg, length, wash, thread color, and trims. Weekday’s introduction of Body Scan Jeans follows the launch in September of Fit:Match’s new studio at Oakbrook Center, an outdoor mall outside Chicago, which also is powered by TG3D Studio. This completely contactless shopping experience invites shoppers to get 3D-measured, or “fitched,” using TG3D Studio’s Scanatic™ 360 Body Scanner. Within minutes, Fit:Match customers can start shopping online from a personalized apparel selection, seeing only styles available in sizes that will fit them beautifully. The studio in Oakbrook Center, a Brookfield Properties mall, launched over Labor Day Weekend with more than 50 brands including Under Armour, Express, Ted Baker, Nili Lotan, Paige, and Good American, and was featured on CNBC and Chicago’s WGN TV News. Using TG3D Studio’s technology, Fit:Match envisions a world in customers will never again need to try on clothes or deal with returns, knowing that every item they purchase will be the right size. “This pair of recent launches demonstrates TG3D Studio’s ability to delight consumers in both the on-demand (Weekday/H&M) and ready-to-wear (Fit:Match) apparel sectors,” said Rick Yu, Co-Founder and Chief Marketing Officer of TG3D Studio. TG3D Studio’s solutions allow consumers to purchase the clothes they love without worrying about fit and sizing, meanwhile enabling brands and retailers to serve customers seamlessly during the pandemic. About TG3D Studio TG3D Studio’s mission is to revolutionise the fashion world by providing easy-to-use digital tools to design and manufacture garments with a great fit. Consumers can shop with confidence, thanks to our interactive retail experiences. With headquarters in Hong Kong and R&D in Taipei, TG3D Studio serves fashion businesses around the world, with sales offices in Shanghai and Seoul. Press Profile: https://brand.sparkamplify.com/tg-3-d-studio-inc About Weekday Founded in 2002, Weekday currently ships to 97 online markets and has stores in 14 countries, offering a unique retail experience and a carefully curated mix of external brands, limited edition collaborations and a carefully curated selection of second hand and vintage items. About H&M Group H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 51 online markets and approximately 5,000 stores in 74 markets including franchise markets. In 2019, net sales were SEK 233 billion. The number of employees amounts to approximately 179,000. For further information, visit hmgroup.com. About Fit:Match Fit:Match has combined the latest data science and 3D measurement technology to create a highly integrated online/offline apparel shopping match platform that delivers a transformative, contactless retail experience for shoppers and brands. The proprietary 3D AI-powered technology matches shoppers with apparel products that fit them based on accurate body data and preferences, and hides the items that don’t fit them. The first-of-its-kind technology integration has been engineered to increase products’ relevance to shoppers and, therefore, sales conversion as well as to decrease returns. For more information, visit ShopFitMatch.com.