Taiwan Tobacco & Liquor Corporation


Hsiao-Fang Tsao

Email+886-2-2321-4567 #304
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Dec 03, 2020

OMAR Whisky Wins the World’s Heart by Infusing Taiwanese Terroir

Nantou distillery is invigorating the traditional whisky process with passion and creativity, breaking the definition of Time.

TAIPEI, TAIWAN, December 3, 2020 – Taiwan Tobacco & Liquor Corporation’s (TTL) Nantou distillery has been dedicated to producing single malt whisky since 2008. Its signature OMAR Whisky uses prime two-row barleys imported from Scotland with pristine fresh water from the Central Mountains Range. By following traditional Scottish whisky brewing methods and applying exquisite finishing skill, Nantou distillery aims to position OMAR as a global whisky brand with distinctive Taiwanese features. Nantou distillery is located in beautiful central Taiwan, thus, the hot and humid climate speeds up the maturation by almost 75% compared to traditional Scotch whisky. With its natural amber color, richly layered aromas and flavors, OMAR has been awarded for numerous medals in various international spirit competitions, such as ISC, SFWSC, MMA, IWSC, WWA and CMB since 2014. Taking advantage of Taiwan's unique terroir to develop its distinguished features, OMAR whisky has already been exported to EU, USA, Japan, China, Korea, Australia and ASEAN countries. Taiwan is world-famous for fruit diversity and TTL capitalizes on that advantage by introducing a variety of fruit wines into its product line. The whiskies finished in a fruit-wine barrel distinctively represent Taiwanese terroir and highlights the creativity of the Nantou distillery. The idea of infusing the taste of local grown fruits into whisky is making a big hit in the whisky market and the tropical fruity aroma wins the heart of whisky lovers world-wide. About Taiwan Tobacco & Liquor Corporation (TTL) As the largest tobacco and liquor company in Taiwan, TTL has created popular products like Taiwan fruit beer and single malt whisky that have been exported to the global market. And famous for its tropical fruity flavor and advocated by whisky lovers, it has been receiving awards in many international spirit competitions since 2014. The company has also diversified its products category based on its strength in brewing, for example, cosmetic products with sake lees extract. For further Information, please visit: http://www.omarwhisky.com.tw/en https://brand.sparkamplify.com/taiwan-tobacco-and-liquor-corporation Warning: Driving after drinking is prohibited. Excessive consumption of alcohol is harmful to health. ### Media contact: Stephy Hsiao Email: 110072@mail.ttl.com.tw Phone: +886-2-23214567 #255