Taipei, Taiwan


Taipei, Taiwan

The story is based on LUSASA town where Miluegg the main character lives. The resident in LUSASA town are cute and naughty. They are just like human, having emotions, friends, dreams and they also loves to gossip or follow trends. Whatever happens in LUSASA might be something that happens around us in our daily life.


Consumer Goods




Miluegg, TAIWAN, IP, Licensing

About Company

MILUEGG (Half of a braised egg) The most funny and Sunny egg in Lusasa Town! As long as he hears that someone is in trouble, he must volunteer to help, but he often helps more and more. It is his natural ability to mess things up! ミルエッグ (半分のゆで卵) ミルエッグはルササ町の中に一番親切で人助けが好きな子で、誰か困ったら必ず助けに行く。しかし、ドジっ子な彼はいつも不器用で失敗してしまう。

Founder’s Story

In 2006, for the first time MILUEGG appeared in the blog with an appearance of half braised egg that everyone is familiar with. The cute expression and interesting dialogs makes itself so popular to a lot for. It gets even more popular because of the cute emoji on MSN. In 2010, it won the first prize of the most popular YAHOO’s blog and some other comics were released such as “Wu’s Pogs” “MILUEGG yonkoma” and etc. With the accumulation of the IP popularity, MILUEGG has successively obtained a number of brand invitations. Including 7-11, Family mart, OK mart, CMC, FarEasTone, Taiwan Mobile, Panasonic, Philips and etc. Subsequently, MILUEGG popularity has spread to China Japan and Hong Kong and developed a series of international endorsement events. Including “JINMAILANG instant noodle” “Rootote charity event”, “Tsuen Wan Plaza –MILUEGG theme night market exhibition” and etc.

Products & Services


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